Look Up Making Better Choices addresses the question of the responsibility each of us has to mitigate climate change. In this article, we are going to take advantage of the “wave” of the film and present some trends to keep an eye on in 2022. With that you can also contribute by doing your part (better choices).
Don’t look up
Of course, the title of this post is a reference to the recently released Netflix movie called “Don’t Look Up”. The film’s message, which is a political satire, addresses the disillusionment of the scientific community in the political class, as well as the inertia of actions to avoid the “imminent end”. However, if you watch the movie again, you will notice that many citizens, in possession of the information, also do not take action to change the course of history.
Looking up by making better choices is, therefore, a reflection on our actions and responsibilities on the subject of climate change. This subject has been addressed for many years by the scientific community and we already have knowledge (information) of what needs to be done, such as:
- Avoid using plastic;
- Search for alternative ways to fossil fuels;
- Reduce car use to get around;
- Consume sustainable products;
- Decrease meat and milk consumption.
It sounds simple, but it isn’t. However, we all have a share of responsibility (common, but differentiated) and, if you don’t know, it’s good to read and reflect.
The principle of common but differentiated responsibilities
The principle of common but differentiated responsibilities is one of the commitments established in the United Nations Framework Convention on Climate Change (UNFCCC) and enshrined in Rio-92. It states that Parties (countries) must protect the climate system for the benefit of present and future generations based on equity and in accordance with their respective capabilities. But this principle does not just apply to political decisions, but to all of us.
Each of us, as brands or consumers, has a responsibility to do the best we can, having scientific information on what is happening on the issue of climate change. These are actions, not always simple and cheap, but which, due to our routine or convenience, we do not do. In the end, everything stays as it always is and time passes, like in the film that gave rise to this article.
Look Up Making Better Choices
The COP26 held in November 2021 in Glasgow, Scotland brought some trends for the year 2022 in the ESG theme that we’ll score below and you’d better “get inside”:
1. The race for “zero carbon”
The race for “zero carbon” or “carbon offset” is one of the biggest trends for 2022. Many companies have already understood their leading role and will act in the quantification of their greenhouse gas (GHG) emissions, reduction and subsequent compensation for them. It will be more and more common to find “zero carbon” products and services, but you need to pay attention to “greenwashing“.
2. ESG agenda advancement
There is an expectation that 2022 will further consolidate the term, ESG tends to become one of the biggest criteria in the purchase (and investment) decision in the coming years. Thus, companies that do not have an active ESG agenda tend to lose market value, becoming less and less relevant. Remembering that the acronym ESG (Environmental, Social and Governmental) can be defined as a set of initiatives adopted by companies to take care of the environment, promote a positive social impact and have an ethical corporate conduct.
3. Watch out for “Greenwashing”
Both consumers and investors are increasingly aware of the “sustainable” initiatives of companies that only serve for “advertising”, that is, without actually contributing to the brand’s ESG agenda. In this regard, the transparency of actions is a clear trend, giving the market the confidence that the company is really committed to doing its part. The more transparency, the greater the trust and, consequently, the brand’s reputation improves over time.
Diversity in companies will gain more and more strength, as it is a topic that Brazilian consumers are aware of. For companies that effectively work on this issue and “show” their commitment to their consumers, there is a huge gain in terms of brand value (reputation).
eumostro promote better choices
Since before the film was released, eumostro has helped consumers, the market and employees to understand the entire positive impact of companies on their value chain. Thus, it is up to each one of us, who have access to information at the time of decision to purchase (or discard), make better choices. It is important that you choose to purchase from brands with a defined purpose and ESG schedule. The brand does not have to be perfect (almost none are), but it is important that they are on the right path.
Unlike the movie where many people “deny” scientific information disseminated in different media, climate change is intensifying. Knowing (and believing) this we have a choice: choose to do nothing, leaving it to the political class to make the decisions for us (spoiler: not the best choice) or act now. Seek to consume from companies that are doing something better for the planet and our society and, nothing better than knowing and following the ESG agenda, to find out about it.
Talk to your brand to enter the eumostro. Here we help them differentiate themselves in a market where, unfortunately, “greenwashing” still occurs frequently.